The Method Behind the Mayhem

I was recently in Phoenix, attending the National Student Advertising Competition as well as the Admerica convention. During one luncheon, Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company and Susan Credle, Chief Creative Officer, Leo Burnett North America came to speak about the Allstate Mayhem campaign.

Mayhem has become a popular campaign since it began in July 2010, starring Dean Winters as “Mayhem” and showing that mayhem can happen at any time, when you least expect it.   Here’s a clip of my favorite Mayhem advertisement:

OMG, Becky’s Not Even Hot.